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“CASE 2019” | Exhibition Report

Event summary
We visited the “CASE”, a South American startup exhibition held in Sao Paulo for two days from November 28th to 29th.
This year, the 6th meeting collected +150 companies and discussions and networking on the startup ecosystem in Latam.

Exhibition features

It should be a sense of scale.
There was a wide variety of contents that did not bothered visitors, such as panel discussions at large venues, subcommittees at small venues, and exhibitions at individual booths (coworking office companies, incubators, ventures mainly on fintech, etc.).

In the panel discussion, for example, “What will be the works that AI will replace?” was  also topic, as a globally common concern.


Key takeaways: Is the customer support a core of differentiation?

What was particularly impressive was the story of a venture company that provides accounting services for small and medium businesses.

“There is an increasing number of players in this field, but what is the core of differentiation?” I asked the person in charge, then he answered “The customer support after the introduction is the key. In addition, following the customer journey, providing the entire process from the beginning to the end is essential from the user’s perspective. “

As he said, from the user’s perspective, the seamless operation after the introduction should be more essential rather then introducing itself.
However, this basic rule seems to be unexpectedly overlooked.

Therefore, it would be reasonable to focus not only on the products and services of each startup, but also on capability on customer support.



We will continue to visit this kind of events and look for tips that will lead to the next business.

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